Our team of 30-year car industry veterans will help you negotiate a better deal on your next car purchase.
Meet Your Negotiators
Bill Primozich
30 years in the auto industry spanning sales, finance, and general management — and he's still in it today working finance for dealerships. He knows every angle of a deal because he's sat on every side of the desk. If you want someone who'll fight for your best price with a handshake and a smile, Bill's your guy.
G-Rob (Gary Robinson)
25+ years in the auto industry, from finance manager to GM at dealerships including Porsche of Las Vegas. No small talk, no smoke and mirrors — he breaks down every number and finds where the money is hiding. If you want sharp, direct, and relentless on price, G-Rob is your guy.
Laurence
Years of experience across auto sales, consulting, and business — the guy you want in your corner for any deal. He's wired into every negotiator, sales manager, and finance manager on this platform. Direct, competent, and no wasted motion.